Keeping up with 'Nonstop' Scott for Peugeot
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Competition microsite
Competition microsite
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The brief
To pre-launch Peugeot’s new small car, the 208, to a younger market using digital channels. We were also given the opportunity to use the dubstep dance sensation, Nonstop, who was fronting the 208’s viral launch video.
The solution
A dance competition called Who’s Got The Moves? which focused on drawing out the UK’s closet dancers. Entrants were asked to film themselves dancing in order to try and win a VIP holiday with their mates to Ibiza. The competition was hosted on a bespoke YouTube channel, and supported by various social media activity and a nationwide roadshow. The competition launched with a 24-hour YouTube masthead featuring Nonstop.
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