Sarah Wood

The brief
To launch Peugeot’s new compact SUV to young couples and families in a digital environment, whilst demonstrating the campaign endline ‘See the city in a different light’.

The solution
A digital film, behind-the-scenes footage and a 20-second YouTube pre-roll featuring two well-known free runners, Tim ‘Livewire’ Shieff and Katie McDonnell, on an urban adventure with their 2008 Crossover. The campaign also featured product-focused OLA which drove through to a responsive HTML 5 site, and subtly animated DOOH activity.